Shikha Chaurasia’s journey into the world of textiles is a tale of passion, purpose, and perseverance. It all began with a humble setup at home, where she found solace amidst piles of fabric scraps and spools of thread. To her, beauty wasn’t confined to the grandeur of finished products; it lay in bits and fragments, waiting to be transformed into something extraordinary.
With a keen eye for detail and an innate love for Indian textiles, Shikha embarked on a quest to unravel the stories woven within each thread. Handloom weaving, embroidery, and patchwork became her tools of expression, as she breathed life into fabrics with a soulful touch.
As she delved deeper into her craft, Shikha realized the potential to create meaningful change through sustainable crafting. She saw textiles not just as materials, but as vessels of culture, tradition, and identity. Collaborating with artisans, she sought to harness the richness of Indian craftsmanship while adding value through ethical practices and environmental impact.
Shikha emerged not only as a designer but also as a social entrepreneur, driven by a vision to redefine the norms of textile design. She was committed to working with limited resources and local materials and challenged the status quo, proving that luxury could be synonymous with sustainability.
Through Purala, her brainchild, Shikha continues to weave stories of resilience and innovation, one thread at a time. With every creation, she seeks to inspire others to embrace the beauty of imperfection, celebrate the richness of tradition, and tread lightly on the earth. For her, the true essence of beauty lies not in the grandeur of the finished product, but in the journey of creation itself.At Purala, we operate within a B2B framework, providing a comprehensive array of textile products and services tailored to the needs of sustainable fashion and home furnishing labels, designers, the hospitality industry, and interior and architectural firms.
Products include fabrics, bedsheets, cushions, table linen, bath linen, curtains, rugs and throws. Our primary expertise lies in handloom weaving, as well as a fusion of classic techniques with modern sensibilities like hand embroidery, hand block printing, weaving, and patchwork. These forms are the cornerstone of our artisanal production, ensuring each piece reflects unparalleled quality and authenticity.
We’re storytellers, weaving narratives into every thread with global aesthetics, deep-rooted in Indian craftsmanship. Our commitment to excellence is reflected in our bespoke solutions providing structured silhouettes, intricate patterns, and versatile fabrics, our signature elevating spaces and wardrobes with elegance and functionality. From apparel to decor, our collaborative spirit guarantees a partnership that crafts unforgettable experiences through the art of Indian textiles.
Purala offers bespoke textile solutions, blending traditional Indian craftsmanship with modern design sensibilities. We excel in both bulk manufacturing and crafting custom-made textile products, adeptly meeting the diverse demands of our clientele with precision and expertise. Our services involve creating meaningful textiles that reflect our commitment to sustainability and social impact.